Chobani, the Greek yogurt titan based out of New York, has its sights set on further expansion. Many consumers already use Greek yogurt as a substitute for sour cream in savory applications like dips and dressings, and Chobani is taking a leaf out of their book, set to offer savory dips sometime in the near future. The company also plans to offer Chobani Oats, prepackaged oats and fruit mixed with yogurt that promises not to be soggy, a dessert product called “Chobani Indulgent,” and new kid-friendly yogurt flavors.
McGuinness said Chobani Oats will be company’s first product specifically designed to compete in the breakfast category. He said it will be positioned to compete with “bars, cereal and oatmeal” rather than other yogurts. Although the oats will be mixed into the yogurt, he said they will be “al dente” and not “mushy.” The cups will cost slightly more than its core yogurt cups at between $1.20 and $1.50.
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