Chobani Opens A Yogurt Bar in NYC
The popularity of Greek yogurt keeps growing, and Chobani, one of the biggest brand names in the industry, has decided to capitalize. In New York City, a yogurt bar is opening up, complete with its own custom menu
The country's top Greek yogurt maker, Chobani, is opening up its first "yogurt bar" in New York City on Wednesday as it looks to strengthen its position in a rapidly growing market. Dannon, a long-time industry giant, also opened up a shop in New York City earlier this month called The Yogurt Culture Company that serves both fresh Greek and traditional varieties.
The two companies say there are no plans yet for additional locations. But such flagship stores can add luster to a brand and help build loyal fan bases, which will be critical at a time when tastes are shifting and competition is intensifying.