In the Dairy Case, Ripe Prose
There are many different genres of writing, but one that often goes unappreciated is the art of cheese description. Mongers strive for the perfect adjectives to describe a certain cheese, eager to convey its glory with the masses. And more often than not, there's a healthy dose of humor packed in there, too.
At the Harlem branch of Fairway, there is a large, prominent sign describing the various qualities of different cheeses. Between “Strong & Gooshy” and “Creamy & Dreamy,” Mr. Jenkins has squeezed in a category that most grocery stores endeavor to avoid: “Bland & Forgettable.”
Photo by Evan Sung for The New York Times (Saxelby) and Tina Fineberg for The New York Times (Gastronomie 491)