Sam Adams Founder Jim Koch Talks Craft Beer, Success, and "Boston Strong"
Jim Koch, the founder of Sam Adams, is arguably the most successful man in craft brewing. He is, after all, the industry's first billionaire. Learn how he started the company, what keeps him going, and hear about his love for Boston in the video interview below (and yes, he is drinking throughout the entire interview). You go, Jim Koch.
From Boston Lager to Norse Legen, Koch’s beers have a cult following all over the country. In the video, Koch discusses his beginnings selling beer from bar to bar. He talks about how he used to stick a few cold brews in each pocket of his suit jacket. He continues to do so to this day, despite his company raking in more than $128 million annually.
Photo courtesy Bloomberg