Parmesan.com launches sweepstakes to spark cheese awareness in the U.S.
Parmesan.com marks the launch of the "Don't be Fooled Campaign" promoting the one true Parmigiano Reggiano over all imposters. Check out their Facebook page to enter the sweepstakes and win an Italian specialty gift package:
To enter the sweepstakes, please visit Parmigiano Reggiano’s Facebook page at http://www.facebook.com/parmesanfans. Participants will watch a 30 second YouTube video and fill out a form to qualify for the sweepstakes. The video portrays a baby, who when shown various types of cheeses, isn’t fooled by the other cheeses. Even a baby knows – and prefers – the only Parmesan.
The sweepstakes is a part of a larger campaign to raise awareness in the U.S. that hard grating cheese which imitates Parmesan is not Parmesan cheese unless it is Parmigiano Reggiano. “Cheese is like wine. It is named after geographic regions and it must be made with local ingredients to be certified,” said Nancy Radke Director of the U.S. Information Office of the Consorzio del Formaggio Parmigiano-Reggiano.