The Hole Truth About Jarlsberg
One woman's search for the reason behind Jarlsberg's iconic giant cheese eyes leads her all the way to a factory in Norway. Will she uncover the truth?
I put the question to Stig, who looks shifty, and mentions the words "secret recipe" – the marketing man's dream ticket. The holes are apparently classified information, although he will reveal that they are the product of a unique blend of cheese cultures, described as "the very soul' of Jarlsberg", and made to a recipe known only to a handful of Norwegians, who, like the royal family, are never allowed to travel together.
Photo by Alamy