Traditional Blue Stilton Unpopular with Young British Consumers
Stilton, the traditional blue cheese of Great Britain, is reportedly unpopular with young consumers because of its mold. If this trend continues, sales of Stilton (which is considered a delicacy overseas) are expected to plummet in its homeland.
Now the Co-operative, which actively supports British producers, is calling upon leading TV chefs to join their campaign to save the traditional cheese,
As well as producing new customer recipes which using Stilton, it believes that the likes of Jamie Oliver, Heston Blumenthal and Nigel Slater have can play a vital role in making Stilton great again.
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