“I had this cheese last time I was here and I can’t remember…”

This is the most common phrase uttered by a customer at the cheese shop where I’m a cheesemonger in northern CA. (Actually, the most common phrases are probably “I’d like something nutty” and “I don’t know anything about cheese,” but those are future blogs.) My focus here and now is on those who buy cheese regularly and just can’t remember what cheese they loved last time – and ways that this can be addressed.