This video about artisan chocolateirs Mast Brothers, via The Scout, contains one of the most intense openings for any chocolate-based movie I can remember, Gene Wilder's performance in Willy Wonka excepted.

The Brooklyn-based brothers have gained notoriety not only for their full, silky beards, but also for their utter commitment to hand-manufacture, to the point of commissioning a sailboat to deliver their cocoa beans from the Dominican Republic, New York's first cargo delivery by sail since 1939.

So, a few days ago, I took it on myself as director of nonsense to post a graphic from "illustrator and wise-ass" Dyna Moe's hipster animal tumblr. I thought the artisanal charcuterie pig captured something about the eerie way sausage makers are suddenly a lot cooler than they used to be, with a nod towards the rather hipsterish meme of mascots who eat themselves.

Along with the blog post, I sent out a tweet asking why there wasn't an artisan cheesemaker version. This got picked up by somepigseattle (don't know why he chimed in-- he already had his pig), and our collective badgering prompted a reply:

Attention Foodies,

Illustrator and wise-ass Dyna Moe has supplied us with a tumblr of hipster animal archetypes: the full-time Etsy crafter owl, the social media branding analyst bluejay, etc.