The kraken slithers in its watery realm and the dire wolf scents the air...yes, indeedy, HBOs new season of Game of Thrones is amassing its vast marketing army for full scale invasion in Spring. Of course I started it with my garden picks for the characters (ok, that's a lie. HBO probably came up with merchandising ideas on their own...) and now HBO has (reportedly) tapped Ommegang to produce Iron Throne Blond Ale to coincide with the start of season 3.

GoT Geek digression...while various reporters seem to think the beer is a clear reference to Joffrey, I think it could just as easily be Cercei, or even Tommen.

A recent article in Mother Jones examines what Americans are eating overall. Information here is pulled from the Bureau of Labor Statistics (BLS) and we learn that we now spend more on processed foods than any other food type. This is followed by meats, with dairy now at the bottom!

Wondering why northern Italy got hit twice in short order with earthquakes? I asked Jeffrey Park, coauthor of Dynamic Earth (Read it. It's about the earth you live on. The one we return to, call mother, mine, fight over, and, sadly, the one that puts the terror in terroir). He's a Yale seismologist who works on the seismology of northern Italy. Here’s what he had to say. A warning, there’s strong earth science language in this report, a suggestion that plates are getting stuffed in the mantle, plus a reference to a quake in the 1500s. Reader access to a geological dictionary is advised. ~ Steph

The earthquakes both hit very close to Bologna, where I spent a year's sabbatical while collecting seismic data. I once spent a night in Carpi, where the cathedral roof fell in.

Taza Chocolate in Somerville Ma.

5 years ago Alex Whitmore and partners Larry Slotnick and Kathleen Fulton (also Alex's wife) started this mesoamerican-style bean-to-bar chocolate factory. And true to their vision, this chocolate is handmade from start to finish. They buy their beans in the DR, Mexico, Belize, and they recently added Bolivia. (note: if you get a chance, try the 87% bolivian choc bar side by side with the 80% DR...then you'll really see what terroir means to the cacao bean.)

Their beans are fermented, which means, like all things fermented, flavor is amped. And then they get roasted (in the fabulous Willi Wonka machine pictured below. don't you want one? I do. and it's RED!) The beans are then stone ground, on mexican stone mills that Alex hand chisels himself (check out the pic below of him holding one.) Impressive.

You may all know this already, but Best of Show at 2011 ACS in Montreal went to Oregon’s Rogue Creamery for Rogue River Blue (www.roguecreamery.com) the 2nd time they’ve taken the blue ribbon home! Second place was shared by Ontario’s Finica Food for their Lindsay Bandaged Cheddar (www.mariposadairy.ca), and perennial winner from Wisconsin, Carr Valley, for Cave Aged Marisa (www.carvalleycheese.com). Third place was Quebec’s Fromagerie du Presbytère for Louis d’Or (www.fromageriedupresbytere.com/. These are all seriously delicious cheeses. It rare to sample Canadian cheeses we, sadly, cannot get here in the US…and to get my hands on limited production cheeses too.

Oh Canada…it’s your turn for national hurdles.

Last night we brought your Stanley Cup back to Boston after a 39 year absence (thank YOU!). Your postal system is shut until further notice, and Vancouver based Hootsuite has ticked off a few PAYING customers (http://www.mediabistro.com/alltwitter/hootsuite-publisher-fail_b10216) with its latest upgrade. Ok. Not a good day.

But, you still have plenty of Canadian goodies right at hand.

While at the Craft Brewers Conference, Lassa and I stumbled into the Pink Boots Society, http://pinkbootssociety.org/,  annual meeting. Quite unlike the 5/1 men/women ratio in the rest of the conference, the room was jammed with women in brewing; brewmasters, QA specialists, pub owners, marketers, retailers, distributors, etc. There were seasoned pros and newbies.

Sebbie Buhler of Rogue Ales (and label model on Rogue Chocolate Stout) introduced us as culture founders, and urged all pink booters (ies?) to discover cheese. And afterward, we got the chance to meet many of them.