For Pizza 4P’s owner Yosuke Masuko, detail is everything. From making the cheese, to locally sourcing the toppings, to the arrangement of the toppings, to the roundness of the crust, Masuko strives to create the perfect pizza. It seems everyone in Ho Chi Minh City agrees–bursting with 350 diners a night, the little restaurant is often forced to turn away customers.
Mr. Masuko’s holistic approach to pizza is reminiscent of farm-to-table enterprises in Europe and the United States, but is a rarity in Vietnam. The key to his success appears to lie in a technical precision honed during his previous career in finance, coupled with a quixotic instinct to engineer the perfect pizza experience.
Photo by Aaron Joel Santos