The kraken slithers in its watery realm and the dire wolf scents the air...yes, indeedy, HBOs new season of Game of Thrones is amassing its vast marketing army for full scale invasion in Spring. Of course I started it with my garden picks for the characters (ok, that's a lie. HBO probably came up with merchandising ideas on their own...) and now HBO has (reportedly) tapped Ommegang to produce Iron Throne Blond Ale to coincide with the start of season 3.

GoT Geek digression...while various reporters seem to think the beer is a clear reference to Joffrey, I think it could just as easily be Cercei, or even Tommen.