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The Cheese of Choice Coalition was originally founded in 1999 by Oldways, the American Cheese Society, the Cheese Importers Association of America, and Whole Foods Market in an effort to preserve the rights of individuals to buy unpasteurized (raw-milk) cheese. Revitalized in 2014 as a program of the nonprofit food and nutrition education organization Oldways, the CCC continues to offer a strong voice of industry support and consumer advocacy. Become a member of the Coalition today and show your support for cheese and choice!