Articles written by
Felice Thorpe is a sales and marketing expert with experience growing specialty food and cheese brands. She advises global dairy companies on US strategy and serves on national boards. Her work spans retail expansion, product launches, and industry leadership in cheese and specialty distribution
The Case for the “Indie Cheese” Category
Like indie music and films, the indie cheese category is about independence and a defiant or necessary DIY spirit. Here, cheesemakers turn their backs on the mass market and focus instead on crafting cheeses with an unfiltered spark. This category name occurred to me when I was working with a cheese brand that felt “artisan,” […]
