We’ve all had dreams about eating an infinite amount of ooey-gooey grilled cheese, but it seems some people have gotten tired of drooling on their pillows and would rather drool over the real thing.
Le Cheese, a restaurant and food truck in Montreal, Quebec, will be hosting an all-you-can-eat grilled cheese event on Friday, January 30th. Although Le Cheese is a small company, it has a large fan base, with over 2,000 likes on Facebook and an Instagram account boasting over 1,000 followers. Starting out as an idea that a group of friends conjured up over brunch many years ago, the company made their dream a reality in June 2013. With a menu including Poutine Grilled Cheese and Deep Fried Cheesecake, it’s not hard to understand why they’ve become so popular.
The little food truck that could is hoping to spread even more cheese fever with the upcoming event. The heated competition will take place at Le Cheese Casse Croute, the company’s storefront. Although there is an entrance fee for participants, almost any price would be worth paying for a shot at the first place prize: An endless supply of grilled cheese all summer long.
But it isn’t easy to reach the die-hard cheese lover’s promised land. The first round asks contestants to consume 20 grilled cheese as fast as they can. The three fastest competitors enter the final lightning round. After a polite 30 minute break, the final face-off in the name of fromage begins as the speed-eaters race against one another to consume the most grilled cheese in 60 seconds.
Believe it or not, this isn’t the first time someone has arranged a competitive eating contest involving cheese. Alright, maybe that isn’t very surprising. The Major League Eating & International Federation of Competitive Eating has records from cheesecake, cheese fries, cheesesteak, and quesadilla competitions, just to name a few.
Don’t worry, we understand if speed eating isn’t your style. If you want to give your own nod to grilled cheese on January 30th, try spicing up the traditional recipe at home. A classic sweet-and-salty mashup can be found in a Broiled Gruyère Grilled Cheese with Maple-Carmelized Apples. For something closer to the classic, make a Wild Mushroom Grilled Cheese with Taleggio. Kick your feet up and ignore the clock, these sandwiches deserve to be savored.
On your mark, get set, Gruyère!