True story: We bribed “artist and wise-ass” Dyna Moe into creating our own Richard Scarry–esque hipster mouse mascot (really, all it took was a sandwich; read about it here.) Wear it on a T with pride, order it as a print or throw pillow, or pick another hipster animal mascot, such as Artisanal Charcuterie Maker pig or Craft Beer Snob monkey.
Pillow is $20 from Society6
Will Fertman is a writer and food business entrepreneur living in Berkeley, CA. A former staff writer and web manager for culture, Will wrote the Ruminations column for the magazine and spent lots of time wrangling social media. Today Will is the Director of Content and co-founder at the monger, a data-driven platform for the specialty food industry, supplying accountable information and transactions for producers, distributors, retailers, foodservice and consumers.