Having already brought us the Charcoal Cheeseburger featuring jet-black cheese earlier this year, Burger King Japan is back with another wacky, questionable, but probably amazing cheese innovation. Just in time to bring in the New Year, Japanese Burger Kings will be offering Fondue Sandwiches on January 1st, 2015.
The fondue comes as a side for your burger or chicken sandwich in a warmed-up plastic dipping tub (no adorable cast-iron melting pot, unfortunately). Customers are free to drizzle the fondue mixture onto their sandwich or dip it right into the sauce. The cheesy concoction is made with “a touch of white wine” and five very different kinds of cheeses: mozzarella, parmesan, cheddar, Emmental, and Gouda.
The Fondue Burger has already been released in Korea and received mixed reviews. But this commercial certainly makes the idea of dunking a whole burger into a vat of cheesy goodness look pretty awesome:
But I think it’s safe to say that in regards to all fast food commercial, looks can be deceiving. If you’re interested, you can check out Grub Street’s gallery of what burger fondue actually looks like when you order it. Though these photos might turn you and your stomach away from burger fondue, the idea isn’t wholly original, and some restaurants like The Fat Hippo (now closed) have been serving dippable sliders with a pot of fondue.
Photo via Eater
So what do you think? Is burger fondue a million-dollar idea? Or is Burger King’s presentation a little lacking? Maybe it’s going to have to come down to the quality of the cheese.
Feature Photo courtesy Burger King
Jamie Ditaranto
Jamie Ditaranto is a senior at Emerson College and an online editorial intern for culture, who enjoys writing, photography, and travel. She finds a way to sneak cheese into just about every meal and is a sucker for free samples.
