Win a Seat at Cal Poly's Marketing Workshop for Dairy Professionals! | culture: the word on cheese
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Win a Seat at Cal Poly’s Marketing Workshop for Dairy Professionals!


Ready to level up your marketing game in the dairy world? We’ve partnered with Cal Poly to give one lucky winner a seat at their one-day intensive marketing workshop, Farm to Shelf Success: Sales and Marketing Essentials for Dairy Brands, designed for dairy pros. Whether you’re looking to build a solid marketing strategy or sharpen your social media skills, this workshop will give you the tools to navigate today’s competitive dairy market and boost your brand.

Workshop Details:

  • Date: Tuesday, October 22, 2024
  • Location: Cal Poly Campus, Dairy Products Technology Center
  • Time: 9:30 AM – 4:30 PM

What You’ll Learn:

  • A clear roadmap for developing an effective marketing and sales plan
  • Insights into succeeding in the current CPG dairy landscape
  • Strategies for leveraging data and AI in your marketing efforts
  • Skills to create engaging social media content for today’s consumers
  • Practical tools and techniques you can apply immediately

Meet the Instructors:

  • Felice Thorpe – Industry veteran with 20+ years of experience, former President of the California Artisan Cheese Guild
  • Meg Faibisch Kühn – Digital marketing specialist and founder of Aioli, an AI consultancy for food businesses

Who Should Attend:

  • Aspiring dairy industry professionals
  • Small to medium-sized dairy businesses
  • Established brands looking to revitalize their marketing strategies

Don’t miss your chance to attend this value-packed day at Cal Poly! Registration is valued at $350. There is no virtual option for this class, so please only enter if you intend to attend in person.

Enter Below for Your Chance to Win!

One winner will be randomly selected on September 21, 2024. Ticket valued at $350. No purchase necessary to enter.

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culture: the word on cheese

Culture is America's first and best magazine devoted to the love of cheese. Explore our website for stunning photos, cheesemaker profiles, recipes, wine, beer, and a community of readers always willing to help and chat.

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