A Wisconsin girl, Laurel Lather grew up eating cheese. “I just love my cheeses, and I love my wines,” she says. So after a long career as a chef, Lather transitioned to retail in 2009, opening The Market, a combo cheese counter, wine shop, and eatery, with her husband, Doug.
Located in historic downtown Sioux Falls, The Market offers a unique-to-the-area dining experience: With wine on the left, cheese on the right, and a restaurant running down the center of the shop, customers can choose a bottle, select from a variety of local and imported wedges and wheels, and enjoy both on premises. They can also order dishes—some of which feature house-smoked meats—off the menu or sample from the cheese cart, which features The Market’s most exciting new offerings.
culture: If you could only eat one cheese for the rest of your life, what would it be?
Laurel Lather: Really sharp cheddar. I am a big fan of truckles right now—I love [Milton Creamery] Flory’s Truckle.
culture: Do you have any cheese pet peeves?
LL: When people come in and ask if we have [processed] American cheese. That’s not even a category, come on! Luckily, we don’t get too many of those.
culture: What’s your favorite wine and cheese pairing?
LL: One of my favorite pairings we do is grilled halloumi with a really smoky pinot noir out of Willamette Valley, Ore.
culture: What’s the strangest customer request you’ve ever received?
LL: We actually had someone come in who wanted yak cheese. We had never heard of it, but we researched for the longest time and finally got it in after a year. It was a unique taste for sure.
Mon.–Sat. 11:30 a.m.–9 p.m