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Invent a New Mac and Cheese Flavor and You Could Win $10,000

Copyright Kraft

Calling all flavor pioneers and kitchen wizards! Have you ever jazzed up a box of mac and cheese and thought to yourself, “I should get paid for this”? If so, this is your chance to make your mark on mac—and possibly win $10,000!

Kraft is on the lookout for two individuals to collaborate in creating a new flavor for their iconic boxed macaroni and cheese. And they’re offering $10,000 for each winning flavor.

Submit your idea here. To participate, you must be 18 years old or above and can only submit one idea per person at your address. No detailed recipe is required; just share your flavor concept, and they’ll take care of the rest.

The submission deadline is December 15th, and winners will be announced on December 22nd.

Josie Krogh

Josie Krogh is culture's Digital Strategy Lead. She earned her master's degree in Agricultural and Applied Economics from The University of Georgia. Josie developed a love of food while working at farmstands in the D.C. area as a young adult, and discovered her love of cheese while living and working on a dairy farm on Martha's Vineyard. She is passionate about the food supply chain, fresh stone fruit, and dogs. Josie currently lives in Catskill, NY.

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