Long before the Brazilian state of Minas Gerais became synonymous with cheese, it was synonymous with gold.
In the eighteenth century, Brazil stood at the center of global gold production. Thousands of adventurers were drawn to Brazil’s sparsely populated interior by hoping to strike it rich in what became known as the first Brazilian gold rush, turning remote settlements into bustling mining towns almost overnight.
But gold alone could not feed a growing population, and investment in agriculture and food production lagged, resulting in recurring food shortages.
Brazilian and Portuguese settlers living in the regions of Serro and Serra da Canastra faced a challenge: miners spent long days underground and food often traveled for weeks before reaching them. Food not only needed to sustain them over long shifts underground but endure weeks of travel through tropical heat and difficult terrain.
The answer, it turned out, came in the form of cheese.
Read the rest of this story at our link in bio. 🧀
✍️ Sharon McDonnell
If you`re a Certified Cheese Professional, that is.
Tap our link in bio to find out how you can apply for the @comte_usa scholarship. One winner will receive the experience of a lifetime: the chance to see the Jura region`s interconnected system of dairy farms, village fruitières, and aging cellars firsthand.
Happy Halloween! 🧀🍬
some last-minute costume inspo 🧀
It turns out that cheese has a pull, even beyond the grave. 👻
Tap our link in bio to explore some of the spookiest cheese spots in America.
📸 @whitehorsetavern from @usghostadv
✍️ @alana_ped
Does Pfizer make your cheese? The claim went viral on social media this year, leaving cheesemongers scrambling to answer questions from curious—and sometimes concerned—customers.
We asked Cheese Science columnist Josh Windsor (@theaffineur) to break down the science behind GMOs and rennet, arming you with the facts to field customer questions and set the record straight.
Read the explainer at the link in bio.
It`s @parmigianoreggiano Day! 🧀✨️
Swipe 👉 to crack the wheel.
📸 @adamdetour
These boards are killer 🧀 🔪
Halloween`s almost here 😋
🎨 Gale Galligan (@robochai)
During spooky season, we LOVE to eat cheese with a @stephenking adaptation or a modern classic by @jordanpeele on the TV.
Feeling brave tonight? Tap our link in bio for the complete list of cheese and scary movie pairings. 🧀👻
✍️ @pamelavachon_words
📸 & 🍽️ @shilpaiyereats
That’s a wrap on Counter Culture 2026! We went out with a bang in Portland at @baumansonoak, where we hosted not one, but TWO events on the same day.
Thank you to our presenting sponsors who make these events possible, to our team, and most importantly, to the wonderful cheese community. It means so much to us that you choose to spend the day with us, learning and connecting over our favorite thing: CHEESE!
Stay tuned for next year’s line up. And take a look at the rest of the pics at the link in our bio.
Scoutmaster approves. 🫡🧀
🎨 Gale Galligan (@robochai)
We couldn`t resist sharing another beauty shot of @quickescheese`s Vintage Clothbound Cheddar. ✨️
Produced on the Quicke family’s farm in Devon, England, Quicke’s vintage cheddar is clothbound, naturally matured for around 24 months, and selected from only the finest wheels. “It’s so much more than age that makes it a vintage,” says Jane Quicke (@janeqld), CEO of Quicke’s and a 15th-generation farmer. “That’s all to do with the selection grading.”
Keep reading @josiekrogh`s profile of this stunner from across the pond at our link in bio.
📸 @adamdetour
🍽️ @kendraelizabethstylist
Win a piece of Parm bigger than your head. 🧀
Culture has teamed up with @ambrosicheeseusa and @parmigianoreggiano.na to give THREE winners an eighth of a wheel of 22-month Parmigiano Reggiano DOP, plus a four-piece cracking knife set to open it up.
Fun fact: A full wheel of Parmigiano Reggiano weighs around 80 pounds. That means you’re winning a whole lot (around 10-pounds) of Italy’s iconic King of Cheeses, aged to nutty, savory perfection.
🧀 Enter at the link in our bio 🧀 And let us know who you`d share this chunk of cheese with!
#Giveaway closes October 23 at 11:59 p.m. ET. Open to residents of the continental U.S. See official rules for details.
Happy National Moldy Cheese Day! 💙
Find a few ways to celebrate at our link in bio.
🧀 @sequatcheese`s Shakerag Blue
📸 @ninagallant_
🍽️ @madstrap
✨️ NEW ISSUE ALERT ✨️
At the center of our grazing table is @quickescheese Vintage Clothbound Cheddar, in all its savory glory. Crafted by the Quicke family—who has been farming across the pond for 15 (!) generations—the primary flavor note of this cheese is buttery caramel.
Is your mouth watering yet? Tap the link in bio to get to know this showstopper of a cheese.
📸 @adamdetour
🍽️ @kendraelizabethstylist
✍️ @josiekrogh
It`s kind of amazing that you can pick up a gold bar and a hot dog in the same place, but that`s @costco for you. And while you`re there, you might as well get some cheese, too.
Tap our link in bio for some of our favorite cheeses that you can find at the big-box store. 🛒
For 13 years, the @vtcheesefest has drawn talented @vtcheese makers from across the state for a day of tasting and connection—and this year`s sold-out festival was no different.
Swipe for some of our marketing director @josiekrogh`s thoughts on the day and tap the link in bio to browse her best bites.
📸 @hollatyson of @provisionsintl
The vibe is ~spooky~ cheese 🧀🐈⬛
🧛 Vampire Slayer by @calkinscreamery 📸 @shilpaiyereats
🎃 Moses Reaper by @jasperhillfarm
😈 Mt Tam by @cowgirlcreamery 📸 @beryl_striewski
👻 Rolling Rock by @roellicheesehaus_ 📸 @nicole_wolf_photography
🌕️ Morro Azul by @queijospomerode
Think summer`s the best season for cheese events? Think again. Our fall calendar is packed with cozy dinners, fun festivals, and international fairs.
Don`t miss out—tap our link in bio for the full list. 🧀🍂
