The campaign is part of a larger initiative to increase access to dairy for marginalized communities.
The California Milk Advisory Board (CMAB) knows that addressing food insecurity matters. In a recent social media post, the California Department of Food and Agriculture subsidiary announced a seasonal initiative to help increase resources for organizations working directly on these public health concerns.
According to a press release, CMAB released a collaboration with Lady and Larder—a family-owned and California-based cheese shop—to offer a seasonal gift available for purchase. The partnership involves a holiday-themed cheese wreath with locally sourced ingredients, and with each one ordered, CMAB will donate to Feeding America, an organization addressing food insecurity.
The stunning Lady and Larder wreath offers cheeses sourced from California, like the Central Coast Creamery Holey Cow, Marin French Camembert, and PT Reyes Farmstead Toma Truffle. Along with delicious accompaniments like Peacock Family Farms Golden Flame Raisins, Fortune Favors Candied Pecans, and California honey.
“Cheese is an essential part of the holidays, and the California cheese wreath brings all of the elements together for the ultimate holiday centerpiece,” Jennifer Giambroni, VP of Communications for the CMAB, shared in a press release.
Regardless of how many kits sell, CMAB guarantees a $10,000 donation to Feeding America to support it’s dairy security programming.
Raising awareness for immediate funding and continued resources to address food insecurity is a necessary and ongoing policy battle. According to Feeding America’s 2022 Annual Report, in 2021, 53 million people turned to the emergency food sector during difficult times.
While purchasing a cheese wreath is just a tiny step in addressing food insecurity, the initiative is part of a larger project for CMAB to increase access to nutritious and local dairy foods for communities in California.
Lady and Larder’s interactive cheese wreath—which retails for $175—is now available for local delivery, pick up from their shop, and nationwide shipping. “And the best part is the whole family can take part in assembling this beautiful arrangement that also supports families [experiencing food insecurity],” shares Giambroni.
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